Photo courtesy of forums.canadiancontent.net
If you have been following us for a while, you might remember how the combination of Kasabian and football produced some phenomenal results before. They’re at it again, but this time for more mixed results.
Photo courtesy of forums.canadiancontent.net
The FA and Umbro decided it would be a great idea to launch the latest England away jersey not by showing it off on a footballer, but by having the lead singer of band model it at a concert. Not only that, but they also thought it was a good idea to launch it not in England, but overseas (as it is an away jersey). I don’t really understand either ‘innovation’ to their marketing, but the result was Tom Meighan, lead singer of Kasabian, debuting the shirt at a concert in Paris two nights ago. I can’t imagine Parisian Kasabian fans really cared about the jersey at all, but it’s making a huge buzz in the football community, giving Kasabian plenty of publicity.
treeswingers 